Category: life
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How to Find Balance with 3 Key Calendar Rituals
In this episode of The Brew with Becks, the host shares three essential rituals that she prioritizes in her schedule: wellness walks, branding blocks, and leisure days. These practices help maintain creativity and balance in life, encouraging others to also carve out time for what truly matters.
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Crafting Age-Appropriate Content for Social Media Growth
Creating age-appropriate content is crucial for social media success, as it impacts growth and engagement. This episode explores identifying audience age, adapting tone and trends, and understanding why content may feel misaligned. Learn to balance being trendy and relatable to connect effectively with various demographics, including Gen Z and Millennials.
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Curate a Capsule Wardrobe: Quality Over Trends
This episode emphasizes the importance of personal style over fleeting trends, focusing on thoughtful purchasing and quality investment. It advocates for a capsule wardrobe, encouraging individuals to embrace their authentic style and resist the fear of missing out (FOMO) related to social media trends. Watch now for more insights.
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Monetizing Content Without Losing Authenticity
This episode discusses how content creators can monetize their work without losing authenticity or audience trust. It emphasizes selecting brand deals that align with personal values, recognizing red flags in partnerships, and the importance of saying “no.” The conversation aims to guide creators on maintaining integrity while selling.
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My Proven Hair Care Practices for Longer Hair
No fluff, no magic potions, just the real habits and products that helped me grow my hair longer, stronger, and healthier over time. In this short episode, I’m breaking down my go-to hair care practices, the mindset shift that changed everything, and what I stopped doing to see real results. If you’re on a hair…
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From Celebrities to Influencers: The Desire For YOUR Attention
Lizzie and Becks discuss the transition from traditional celebrity culture to influencer dominance, emphasizing social media’s role in personal branding. They analyze influencers’ relatability, the psychological reasons behind celebrity fascination, and the challenges faced by both. The conversation also highlights the rise of AI influencers and the necessity of authenticity in audience connections.
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Does Influencer Marketing Still Work in 2025?
I’m unpacking whether influencer marketing still actually works, and the shifts creators and brands need to know in 2025. From micro-influencers and niche authority to the power of long-form trust-building, the landscape is changing (but the opportunity is still very real). Let’s talk strategy, impact, and where things are headed in this episode.
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Real Experience with Multi-Level Marketing
In this episode, Becks and Lizzie explore multi-level marketing (MLM) and its connection with influencer marketing. They examine MLM structures, recount personal experiences, and differentiate between MLMs and affiliate marketing. The discussion underscores authenticity in influencer marketing and the trend towards micro and nano influencers, offering guidance on crafting genuine content.
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Mastering Your Social Media Branding: Key Steps
To master social media branding, define your identity through tone, colors, and content pillars. Create a cohesive visual presence with a consistent logo. Understand your audience, share your unique story, use engaging CTAs, and track performance metrics to adapt your strategy and remain relevant in social media marketing.
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Go Viral Organically: Strategies Without Ads
This episode explores achieving viral traction without ad spending. It covers shareable content, leveraging trends authentically, the psychology of virality, and effective strategies for growth on platforms like TikTok and Instagram. Targeted at small businesses and creators, it emphasizes storytelling as a more effective approach than costly advertisements.
BECSEA 