Category: branding
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Unlocking Upcycling: The Future of Sustainable Snacks
The post highlights Yousuf Ahmed’s journey with B-sides, a snack company that upcycles food byproducts into innovative, delicious snacks. By emphasizing sustainability and the emotional aspects of snacking, B-sides aims to provide joy while addressing food waste. The brand also taps into nostalgia, offering a unique market experience.
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3 Reasons Why Being Cringe Wins
Young adults often fear being “cringe,” overthinking their expressions to avoid scrutiny. This leads to inaction as they wait for confidence. However, those who embrace being cringe take risks and create opportunities. They develop unique styles, support others, and ultimately build stronger communities, proving that action is essential for growth.
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Finding Joy in Everyday Details
The content emphasizes the value of romanticizing life, highlighting how those who appreciate small moments—like sunsets or flowers—are often the ones truly living. These individuals are present, unafraid to express joy, and focus on details that enrich life. Embracing this perspective allows them to find magic amidst daily routines, celebrating beauty despite life’s imperfections.
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Reimagining Snacking: How Taste, Nostalgia & Emotion Are Disrupting the Food Industry
In this episode, Yousuf Ahmed, founder of B-Sides, discusses redefining snacking by emphasizing taste, nostalgia, and emotional connections rather than just health metrics. He highlights how branding, storytelling, and community engagement can differentiate products in a saturated market and provides insights for food entrepreneurs on validating and scaling their offerings.
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Building Relationships and Business Success through Personal Growth and Writing with Dr. Lee Baucom
In this episode, I’m joined by Dr. Lee H. Baucom, a relationship expert and coach with over 30 years of experience helping individuals and couples build stronger, healthier connections. We explore how communication, trust, and emotional intelligence directly impact your business, personal growth, and long-term success.
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Resilience, Reinvention & Real Branding with Bron Watson
In this episode, Becks sits down with Bron Watson to explore how resilience, authenticity, and human connection are the true foundations of sustainable success. From navigating health challenges to reinventing her career, Bron shares powerful lessons on showing up authentically-even when things feel messy.
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How to Protect Your Business from Data Loss, Cyber Threats & AI Risks
From data protection and disaster recovery to AI-driven risks, Tom shares practical, real-world strategies to safeguard your systems, revenue, and reputation. Whether you’re a startup founder or leading a growing enterprise, this conversation will help you future-proof your business against unexpected disruptions.
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The Dangerous Middle: Why Businesses Get Stuck Between High & Low Pricing
Are you stuck in the middle-charging too much for volume but too little for premium customers? In this solo episode of Branding with Becks, I break down the dangerous middle-the pricing zone that keeps many businesses stuck, confused, and underperforming.
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Build Trust, Win Customers: Branding, AI & Growth Strategies with Joe Gulesserian
From building emotional connections with customers to leveraging AI for a competitive edge, Joe breaks down what actually works in today’s fast-changing landscape-especially in health, beauty, and consumer packaged goods (CPG). You’ll learn why trust is the foundation of every successful brand, how storytelling and emotional resonance drive customer loyalty, and how entrepreneurs can use…
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Supporting Rescue Pets: Binxties at the Flamingo Run
The founder of Binxties reflects on participating in the Flamingo Run in Jupiter, Florida, benefiting rescue efforts for pets. The event reinforced the brand’s mission of joy and connection. Notable moments included seeing adoptable cats Grisi and Buddy, who symbolize resilience and the potential for second chances, reminding the community of the importance of compassion.
BECSEA 