-
From Storytelling to Story-Living with Shantanu
Today we’re addressing a powerful concept: story-living. This is the driving force behind why the most beloved brands don’t merely create remarkable stories; they embody them in every facet of their operations, weaving narratives that resonate deeply with their audiences and foster genuine connections.
-
The Stanley Cup Tumbler: Marketing Secrets Behind Its Viral Success
The Stanley Cup tumbler has evolved into a cultural sensation due to effective marketing strategies and social media influence. This episode explores how Stanley’s branding, scarcity tactics, and partnerships have transformed its water bottle into a coveted status symbol, explaining the phenomenon behind its widespread popularity.
-
The Psychology Behind Buying Celebrity Brands
Celeb-owned brands aren’t just about fame; it’s all about psychology and social influence. This episode dives into why we trust and buy from these stars, from emotional connections to the status boost we feel. Check out how these influencers turn their clout into successful businesses. Don’t miss it on YouTube!
-
Wholesale Hacks: How to Save Big (and Avoid Overspending)
Wholesale stores like Costco and Sam’s Club offer potential savings, but discerning smart shopping strategies is key. This episode explores what items to purchase, what to avoid, and how to make the most out of your membership, helping consumers maximize value and minimize unnecessary spending at warehouse clubs.
-
The Psychology of Customer Reviews Explained
Why do we only seem to leave reviews when we’re upset? In this mini episode, I’m breaking down the psychology behind reviews, why they matter so much for small businesses, and how both good and bad reviews shape what we buy. We’ll cover: And a final question: Should reviews expire over time as businesses improve-or…
-
Psychology of Your Daily Starbucks Run
Alright, so this episode explores why grabbing Starbucks daily is more than just a caffeine fix—it’s a whole vibe! It dives into the psychology behind the brand, habit loops, and emotional connections that make your morning latte feel essential. Perfect for figuring out the Starbucks magic! Check it out on YouTube.
-
Escaping the Social Media Consumer Trap: Tips & Strategies
Consumerism is on the rise, fueled by social media’s glamorized lifestyles that make us feel inadequate. This post explores how content creators can avoid making things worse and offers tips for consumers to dodge these traps. Check it out to learn more and navigate this tricky digital age!
-
Rediscover Your Creativity: Embrace the Pause
This mini pep talk from The Brew with Becks explores how pausing can empower creativity. It emphasizes that inspiration ebbs and flows, and forcing creativity is ineffective. Listeners are reminded that their creativity isn’t lost but merely resting, encouraging them to relax and stay open for renewed inspiration.
-
Navigating Politics and Cancel Culture: Lessons from The Other Girls
In this episode of Branding with Becks, host Becks interviews Mal and Isabel from The Other Girls Podcast. They discuss their podcast’s mission, community-building, and navigating politics, social media, and cancel culture. The conversation emphasizes open dialogue and balanced content creation, concluding with a rapid-fire Q&A on personal preferences and trends.
-
The Psychology of Seasonal Décor Shopping
This episode dives into the psychology behind seasonal décor, like why we splurge on pumpkin spice and holiday lights. It covers emotional triggers, FOMO, and how nostalgia drives our holiday shopping urges. If you’re curious about what makes us want to deck the halls, check it out on YouTube!
BECSEA
A Lifestyle Blog by Becks
BECSEA 