BECSEA

It seems like just yesterday that I was writing up the 2023 Social Media Trends… well sort of. That blog post went on to be a podcast episode and ended up being the most listened to Branding with Becks podcast episode of the whole year! From these stats, I can tell it is something of interest for my readers and listeners and I am excited to dive in again!

By the way, these trends are in no particular order. Let’s chat 2024 Social Media Trends today.

TikTok continues to be a popular platform and bring the most ROI for many brands. Brands are investing in TikTok influencers and TikTok shopping, which is generating a lot of sales!

We are seeing an increase in long form written content as LinkedIn creators and influencers are starting to gain traction on the platform. If you enjoy sharing information and tidbits about your profession, you might want to consider becoming a LinkedIn influencer in 2024.

Influencers are becoming business owners and are starting their own brands or offering social media services. This may continue to grow in the new year. We see this with celebrities, but more and more microinfluencers are entering the space.

Less curation, more the real you! Real life posts and content are soaring in terms of engagement compared to professional highly filtered photos. We see this with carousel posts of daily life and travels.

Inspirational quotes, short motivational messages, and simple text overlays are becoming more and more popular and are a great way to grow your engagement. This content is easy to share and easy to relate to.

Vlogs and long form video (being real with your followers) are all expected to continue to be successful in 2024. People want to know the person behind the camera and who is teaching them how to do something, try long form video on platforms like YouTube and Facebook to engage your audience even more!

AI writing tools are becoming more and more popular. AI writing can be very helpful when generating responses or captions. Say goodbye to the cliché “Thank you for sharing!” and hello to more in-depth replies.

These are some 2024 Social Media Trends that we may see in the new year. If you found these helpful, please share with your friends. What trends do you predict for 2024?