BECSEA

Looking to put yourself out there on LinkedIn next year? Here are 3 video tips to get started!

• Give your audience real insights into your experience. Keep your video short—ideally under 2 minutes—to hold attention and ensure your key messages come across effectively without losing your audience’s interest. Cut out fluff, thereby creating an engaging flow that maintains the viewer’s attention throughout the entire duration.
• Shoot in a 9×16 aspect ratio to optimize your video for mobile viewing, which helps increase engagement significantly. Pair each video with a detailed caption of at least 50 words to provide more context. A good caption offers a quick summary and includes valuable takeaways, making it easier for viewers to engage and learn effectively. This additional information can foster a deeper connection with your audience, encouraging them to share and discuss your content.
• Address the camera as if you’re speaking to a single viewer. Think of them holistically: what are their professional needs, but also, what might they want to hear personally? Consider their potential challenges, aspirations, and values. This approach helps your message resonate on a deeper level by creating a more intimate connection and ensuring that the viewer feels understood and valued in both their professional and personal lives.

Ready to share your video?! Hold on!

Let’s actually take a step back and do a quick LinkedIn Profile Evaluation: First, ensure your profile is fully optimized with a professional photo and a strong headline that reflects your unique skills and aspirations. Now it’s time to engaging video content that highlights your expertise or shares industry insights, as this can significantly increase your visibility. Don’t forget to interact with your network by commenting on posts and joining relevant groups, as building relationships is key in the LinkedIn community. Finally, establish a consistent posting schedule to keep your connections engaged and informed about your professional journey!

Listen to the podcast episode here!