BECSEA

As we approach the new year in our last Branding with Becks episode of 2024, we are looking to the future and focusing on growth. In this rapidly evolving landscape of social media, it is essential to adapt our strategies to not only retain our current followers but also attract fresh audiences.

If your Instagram strategy is focused on growth, keep reading or listening to learn how to Identify demographic groups that align with your brand and create content that addresses their interests and needs. We will discuss using creative campaigns, engaging visuals, and interactive elements to attract these new followers and build a strong connection with them.

There are so many tools in our Instagram toolbox, that sometimes we forget to tap into them.

Here are 3 that you can start using today:

The NEW Instagram reels trial feature: Instagram LOVES when you use their new features and it helps boost your reach on the algorithm. For reels, try using the trial feature to blast your reel to your non-followers before publishing to your audience.

Carousel posts that tell stories: It’s the year of the comfort creator, people want to see the real you, not whatever you’re selling or linking to that day. Use carousel posts to connect to your audience and showcase your true adventures or day in the life.

Host giveaways and collaborate with other creators. This is a great way to reach new audiences while connecting with your current audience. By partnering with creators who share a similar niche or target demographic, you can amplify your reach and introduce your brand to potential followers who might not have discovered you otherwise. Additionally, engaging in giveaways not only incentivizes participation but also fosters a sense of community and excitement among your audience, encouraging them to spread the word and share the event with their own networks. This mutual exchange not only enhances visibility but also cultivates relationships that can lead to future partnerships and collaborations.

Once you have your new audience viewing your page, it is time to convert them to become followers. Here’s where your profile needs to be optimized:

Profile photo and bio: Make it clear and engaging by selecting a high-quality, approachable profile picture that reflects your personality. Your bio should provide an insightful glimpse into who you are, highlighting your interests, achievements, and what you can bring to the table. Use a friendly tone to invite readers in and connect with them, ensuring that your unique traits shine through to create an authentic representation of yourself.

Content pillars are essential to effectively communicate your brand’s message and values. Showcase these through your highlights and pinned posts, as they serve as a visual representation of your core themes and primary offerings. By carefully curating content that aligns with your pillars, you not only enhance your brand’s credibility but also foster deeper connections with your audience. This strategic approach ensures that visitors can easily navigate your profile and grasp the essence of what you stand for, ultimately driving engagement and loyalty.

Aesthetic: Make your feed look appealing and showcase your content well, as this can significantly enhance user engagement and attract more followers. By carefully selecting color palettes, using high-quality images, and maintaining a consistent style, you can create a visually pleasing experience that reflects your brand’s identity. Additionally, consider the arrangement of your posts; a well-organized layout can guide viewers through your content seamlessly, encouraging them to explore more of what you offer. Remember, an aesthetically pleasing feed not only captivates potential followers but also establishes your credibility in the digital space.

As we approach 2025, I want to wish you all a joyful and healthy “new year” … I say that in air quotes because the new year is really in the spring. We will save that topic for another podcast or blog post.