In a world where everyone has a personal brand, shares daily routines, and drops product links in their bio… are we really connecting – or just marketing to each other?
In this episode, we’re diving into the creator-consumer cycle and how the lines between authenticity, influence, and selling have started to blur.
🔍 We explore:
When sharing becomes selling (and does it matter?) How social media turned everyone into a marketer
The difference between connection and conversion
Why this cycle might be burning creators and followers out
It’s a real talk about balance, boundaries, and being intentional with your influence.
BECSEA 
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