Today we’re addressing a powerful concept: story-living. This is the driving force behind why the most beloved brands don’t merely create remarkable stories; they embody them in every facet of their operations, weaving narratives that resonate deeply with their audiences and foster genuine connections.
Shantanu Srivastava joins us on the show today. He is a formidable leader in global marketing and innovation, having shaped brand and growth strategies for some of the world’s most esteemed consumer and healthcare giants, including Twinings, Danone, Sanofi, and Reckitt. His extensive expertise spans various industries, allowing him to leverage cross-functional strategies that not only increase brand visibility but also enhance customer loyalty and engagement. With a track record of launching new brands, revitalizing heritage brands, and spearheading enterprise-wide innovation acceleration, his impact is undeniable and far-reaching.
Currently, he leads a consulting and advisory practice that empowers organizations to reimagine their brands through purpose-driven storytelling and consumer-centric innovation. By focusing on authentic narratives that align with each brand’s core values, he ensures sustainable growth and relevance in an ever-evolving marketplace. He also actively contributes to boards with startups and other entities in the food and wellness sectors, fostering a collaborative environment that encourages creative thought and innovative solutions.
As the co-founder of Healthverse, a wellness movement centered on natural healing, science-backed wellness practices, and food solutions, Shantanu embodies the belief that brands should enhance both human and business health. His commitment to holistic wellness is reflected in the initiatives he undertakes, supporting community engagement and education on health topics. Renowned for his upbeat yet pragmatic approach, he skillfully connects corporate discipline with entrepreneurial vigor, inspiring others to embrace change and pursue ambitious goals while remaining grounded in their mission.
Together, we discuss what it genuinely means for a brand’s purpose to manifest in every product, partnership, and experience, and how leaders can construct dynamic ecosystems where a brand’s narrative is not just told, but actively lived every single day.
Connect with Shantanu:
LinkedIn: https://www.linkedin.com/in/shantanusrivastava-8b45b29/ Healthverse: https://healthverse.uk/
BECSEA 
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