Author: Becks
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Why Middle Pricing Can Sabotage Your Business Success
Businesses often find themselves trapped in the “middle,” unable to attract a large audience due to pricing or secure premium clients. This can lead to burnout and frustration, especially among women founders. A clear strategy is essential, either by targeting high volume at low prices or low volume at premium prices, to ensure growth and…
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Empowering Women in Business: The TogetHER Event
The TogetHER event celebrated International Women’s Day, uniting local women in business to support and uplift each other. It emphasized the importance of collaboration over competition. As a podcast host in a male-dominated space, the writer highlighted the need for women’s voices and diverse perspectives to foster positive change and inspire future generations.
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How Citizens Cafe Redefines the Cafe Experience in America
In this conversation, Justin Giuffrida shares the journey of founding Citizens, a cafe brand inspired by Australian cafe culture. He discusses the challenges and successes of starting a business in New York City, the importance of community, and the strategic decisions behind expanding into new markets like Texas. Justin emphasizes the role of data in…
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Insider Guide to Epcot Festival of the Arts
We had an awesome time at Epcot’s Festival of the Arts! The art and food were amazing, especially the Matcharita in Mexico and the Chocolate Taiyaki in Japan. Check out the video for the best tips and stop by Instagram for more fun!





