Author: Becks

  • Yes, you can find balance while growing your brand-here’s how.

    Yes, you can find balance while growing your brand-here’s how.

    Balancing content creation with enjoying experiences requires strategy. Capture quick moments, then fully engage. Plan your content in batches, keep a loose schedule, and activate “Do Not Disturb” mode to reduce interruptions. Remember, not everything needs to be shared; some moments are more meaningful when kept private.

  • Crafting Age-Appropriate Content for Social Media Growth

    Crafting Age-Appropriate Content for Social Media Growth

    Creating age-appropriate content is crucial for social media success, as it impacts growth and engagement. This episode explores identifying audience age, adapting tone and trends, and understanding why content may feel misaligned. Learn to balance being trendy and relatable to connect effectively with various demographics, including Gen Z and Millennials.

  • Curate a Capsule Wardrobe: Quality Over Trends

    Curate a Capsule Wardrobe: Quality Over Trends

    This episode emphasizes the importance of personal style over fleeting trends, focusing on thoughtful purchasing and quality investment. It advocates for a capsule wardrobe, encouraging individuals to embrace their authentic style and resist the fear of missing out (FOMO) related to social media trends. Watch now for more insights.

  • Keep Going: The Impact of Your Creative Journey

    Keep Going: The Impact of Your Creative Journey

    Hey you! If you’re a content creator feeling unsure, this one’s for you. On The Brew with Becks, I’m here to say it’s totally worth it to share your voice. It’s tough and draining, but trust me, you’re making a difference. Keep pushing—you’ve got this! Watch now.

  • Boost Your Brand with Clear Content Pillars

    Boost Your Brand with Clear Content Pillars

    In this quick 5-minute episode of The Brew with Becks, I’m sharing a handy exercise to nail down your top 3 content pillars. It’s perfect for both newbies and those looking to refresh their brand. Knowing your pillars means you’ll always have great content ideas. Grab your pen and let’s dive in!

  • Monetizing Content Without Losing Authenticity

    Monetizing Content Without Losing Authenticity

    This episode discusses how content creators can monetize their work without losing authenticity or audience trust. It emphasizes selecting brand deals that align with personal values, recognizing red flags in partnerships, and the importance of saying “no.” The conversation aims to guide creators on maintaining integrity while selling.

  • My Proven Hair Care Practices for Longer Hair

    My Proven Hair Care Practices for Longer Hair

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    No fluff, no magic potions, just the real habits and products that helped me grow my hair longer, stronger, and healthier over time. In this short episode, I’m breaking down my go-to hair care practices, the mindset shift that changed everything, and what I stopped doing to see real results. If you’re on a hair…

  • From Celebrities to Influencers: The Desire For YOUR Attention

    From Celebrities to Influencers: The Desire For YOUR Attention

    Lizzie and Becks discuss the transition from traditional celebrity culture to influencer dominance, emphasizing social media’s role in personal branding. They analyze influencers’ relatability, the psychological reasons behind celebrity fascination, and the challenges faced by both. The conversation also highlights the rise of AI influencers and the necessity of authenticity in audience connections.

  • Turning Your Personal Account Into a Brand 

    Turning Your Personal Account Into a Brand 

    In this video, I discuss my transition from casual posting to purposeful content creation. I share my reasons for going public, steps to optimize accounts, and tips for intentional content. This serves as encouragement for anyone ready to elevate their presence and build their brand effectively.

  • Does Influencer Marketing Still Work in 2025?

    Does Influencer Marketing Still Work in 2025?

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    I’m unpacking whether influencer marketing still actually works, and the shifts creators and brands need to know in 2025. From micro-influencers and niche authority to the power of long-form trust-building, the landscape is changing (but the opportunity is still very real). Let’s talk strategy, impact, and where things are headed in this episode.