Category: branding
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The Dangerous Middle: Why Businesses Get Stuck Between High & Low Pricing
Are you stuck in the middle-charging too much for volume but too little for premium customers? In this solo episode of Branding with Becks, I break down the dangerous middle-the pricing zone that keeps many businesses stuck, confused, and underperforming.
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Build Trust, Win Customers: Branding, AI & Growth Strategies with Joe Gulesserian
From building emotional connections with customers to leveraging AI for a competitive edge, Joe breaks down what actually works in today’s fast-changing landscape-especially in health, beauty, and consumer packaged goods (CPG). You’ll learn why trust is the foundation of every successful brand, how storytelling and emotional resonance drive customer loyalty, and how entrepreneurs can use…
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Supporting Rescue Pets: Binxties at the Flamingo Run
The founder of Binxties reflects on participating in the Flamingo Run in Jupiter, Florida, benefiting rescue efforts for pets. The event reinforced the brand’s mission of joy and connection. Notable moments included seeing adoptable cats Grisi and Buddy, who symbolize resilience and the potential for second chances, reminding the community of the importance of compassion.
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Master Communication When the Pressure’s On: Joshua Altman
In this insightful interview, Joshua, founder of Beltway.media, shares expert strategies on how businesses can cut through the noise with authentic, data-driven communication. Topics include the role of trust, the importance of authenticity, leveraging behavioral science, and practical tips for crisis management and building credibility.
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Devil Wears Prada 2: Fashion, AI, and Authenticity
The writer reflects on watching “The Devil Wears Prada 2,” blending nostalgia with a critique of contemporary fashion’s consumerism and the loss of individuality. They discuss how AI and social media affect creativity, advocating for genuine expression over algorithm-driven content. The piece emphasizes a desire for authentic connections in an increasingly artificial world.
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Season 2026: Part One of Branding with Becks – A Reflection
As Season 2026 of Branding with Becks concludes its first part, the host reflects on energizing conversations with guests who embody practical insights and a commitment to building meaningful brands. Key themes include consistency, discipline, and adaptability. The anticipation for Part Two is high, with new episodes starting next week.
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How to Boost Your Online Visibility: Essential SEO Tips for Creators
In today’s digital landscape, many business owners and creators feel invisible online. If you’ve ever thought, “I’m posting, but no one’s finding me,” you’re not alone. This post will explore common SEO pitfalls and how to boost your online presence effectively. With insights from SEO expert Julia Bocchese, you’ll learn actionable strategies to ensure your…
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Founder-Led Marketing: Boost Visibility with Podcasting
If you’re tired of chasing algorithms and want a smarter, sustainable marketing strategy, this episode breaks down how podcasting can become your highest-leverage channel in 2026 and beyond.
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SEO, Pinterest & AI Search: The Smarter Visibility Strategy
In this conversation, Julia Bocchese discusses the challenges business owners face in gaining visibility online, emphasizing the importance of SEO and strategic content creation. She explains how to optimize websites for search engines, the unique nature of Pinterest as a search engine, and the impact of AI on online visibility. Julia provides actionable advice for…
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An Evening of Purpose: Supporting SPCA Purrom Through Binxties
A beautiful evening where purpose and brand aligned. We were honored to attend SPCA Purrom, contribute a curated auction basket, and adorn the reigning prom queen, Bailey, with a signature sailor bow. Seeing our piece worn in such a special moment, and our basket receive one of the highest bids, was a meaningful reminder that…
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