Category: branding
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3-Second Rule of Branding: Do They “Get” You Fast Enough?
In this episode of The Brew with Becks, the focus is on the critical first three seconds when consumers assess brand connection. It explores the psychology of first impressions, the implications of content, and the essential nature of clarity in branding to effectively engage the target audience. Listen on YouTube.
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Mastering Your Social Media Branding: Key Steps
To master social media branding, define your identity through tone, colors, and content pillars. Create a cohesive visual presence with a consistent logo. Understand your audience, share your unique story, use engaging CTAs, and track performance metrics to adapt your strategy and remain relevant in social media marketing.
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Go Viral Organically: Strategies Without Ads
This episode explores achieving viral traction without ad spending. It covers shareable content, leveraging trends authentically, the psychology of virality, and effective strategies for growth on platforms like TikTok and Instagram. Targeted at small businesses and creators, it emphasizes storytelling as a more effective approach than costly advertisements.
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Understanding Digital Dopamine: Break Free from Tech Addiction
This episode dives into digital dopamine and how social media keeps us hooked. We cover why this happens and share easy tips to regain focus and escape endless scrolling. If you’re feeling burnt out by screens, give it a listen and consider taking a break!
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Exploring the Mandela Effect in Today’s Headlines
In today’s podcast, we hang out with Lizzie to dive into the Mandela Effect, Blue Origin, and all the buzz happening lately. We tackle the craziness of Coachella, influencers, and celebs, and ponder how they all fight for your attention every single day. Don’t miss it!
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Why We’re Drawn to Beautiful Packaging and Design
This episode delves into the appeal of aesthetically pleasing branding, exploring how it influences status, trust, and identity. It examines minimalist trends, the psychology of design, and the role visuals play in consumer behavior and online identity formation, offering valuable insights for brand builders and enthusiasts alike.
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Motivated…but Exhausted: A 2-Minute Pep Talk
In this brief episode of The Brew with Becks, listeners receive a quick motivation boost for days when energy is low but the desire to accomplish tasks remains. It emphasizes that progress can be quiet and encourages taking a moment to breathe and enjoy a coffee, promoting a calm approach to moving forward.
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The Power of a 72-Hour Social Media Detox
In this episode of Branding with Becks, the benefits of a 72-hour social media detox are explored. It highlights how taking a break can rejuvenate the prefrontal cortex, enhance focus, and boost creativity. This reset can help individuals feel more aligned with their vision and reinvigorate their brand.
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Attract Your Audience with Polarizing Content
Being “polarizing” can enhance your brand by establishing a strong point of view. This episode explores how trying to appeal to everyone can dilute your message, the importance of owning your perspective, and how strong personal brands embrace clarity and confidence, even if they’re not universally liked.
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Shifting from Social Media to Evergreen Content
In this episode of Branding with Becks, I’m talking about why I’m stepping back from social media and diving into podcasting and YouTube instead. If you’re feeling burnt out from chasing algorithms, it’s time to focus on creating lasting content that brings you peace and aligns with your goals.
BECSEA 