Category: branding
-

Wholesale Hacks: How to Save Big (and Avoid Overspending)
Wholesale stores like Costco and Sam’s Club offer potential savings, but discerning smart shopping strategies is key. This episode explores what items to purchase, what to avoid, and how to make the most out of your membership, helping consumers maximize value and minimize unnecessary spending at warehouse clubs.
-

The Psychology of Customer Reviews Explained
Why do we only seem to leave reviews when we’re upset? In this mini episode, I’m breaking down the psychology behind reviews, why they matter so much for small businesses, and how both good and bad reviews shape what we buy. We’ll cover: And a final question: Should reviews expire over time as businesses improve-or…
-

Psychology of Your Daily Starbucks Run
Alright, so this episode explores why grabbing Starbucks daily is more than just a caffeine fix—it’s a whole vibe! It dives into the psychology behind the brand, habit loops, and emotional connections that make your morning latte feel essential. Perfect for figuring out the Starbucks magic! Check it out on YouTube.
-

Rediscover Your Creativity: Embrace the Pause
This mini pep talk from The Brew with Becks explores how pausing can empower creativity. It emphasizes that inspiration ebbs and flows, and forcing creativity is ineffective. Listeners are reminded that their creativity isn’t lost but merely resting, encouraging them to relax and stay open for renewed inspiration.
-
Navigating Politics and Cancel Culture: Lessons from The Other Girls
In this episode of Branding with Becks, host Becks interviews Mal and Isabel from The Other Girls Podcast. They discuss their podcast’s mission, community-building, and navigating politics, social media, and cancel culture. The conversation emphasizes open dialogue and balanced content creation, concluding with a rapid-fire Q&A on personal preferences and trends.
-

The Psychology of Seasonal Décor Shopping
This episode dives into the psychology behind seasonal décor, like why we splurge on pumpkin spice and holiday lights. It covers emotional triggers, FOMO, and how nostalgia drives our holiday shopping urges. If you’re curious about what makes us want to deck the halls, check it out on YouTube!
-

How to Find Balance with 3 Key Calendar Rituals
In this episode of The Brew with Becks, the host shares three essential rituals that she prioritizes in her schedule: wellness walks, branding blocks, and leisure days. These practices help maintain creativity and balance in life, encouraging others to also carve out time for what truly matters.
-

Yes, you can find balance while growing your brand-here’s how.
Balancing content creation with enjoying experiences requires strategy. Capture quick moments, then fully engage. Plan your content in batches, keep a loose schedule, and activate “Do Not Disturb” mode to reduce interruptions. Remember, not everything needs to be shared; some moments are more meaningful when kept private.
-

Crafting Age-Appropriate Content for Social Media Growth
Creating age-appropriate content is crucial for social media success, as it impacts growth and engagement. This episode explores identifying audience age, adapting tone and trends, and understanding why content may feel misaligned. Learn to balance being trendy and relatable to connect effectively with various demographics, including Gen Z and Millennials.
