BECSEA

Tag: influencers

  • The Psychology Behind Buying Celebrity Brands

    The Psychology Behind Buying Celebrity Brands

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    by

    Becks
    in ,

    Celeb-owned brands aren’t just about fame; it’s all about psychology and social influence. This episode dives into why we trust and buy from these stars, from emotional connections to the status boost we feel. Check out how these influencers turn their clout into successful businesses. Don’t miss it on YouTube!

  • From Celebrities to Influencers: The Desire For YOUR Attention

    From Celebrities to Influencers: The Desire For YOUR Attention

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    by

    Becks
    in ,

    Lizzie and Becks discuss the transition from traditional celebrity culture to influencer dominance, emphasizing social media’s role in personal branding. They analyze influencers’ relatability, the psychological reasons behind celebrity fascination, and the challenges faced by both. The conversation also highlights the rise of AI influencers and the necessity of authenticity in audience connections.