Tag: storytelling in marketing
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Build Trust, Win Customers: Branding, AI & Growth Strategies with Joe Gulesserian
From building emotional connections with customers to leveraging AI for a competitive edge, Joe breaks down what actually works in today’s fast-changing landscape-especially in health, beauty, and consumer packaged goods (CPG). You’ll learn why trust is the foundation of every successful brand, how storytelling and emotional resonance drive customer loyalty, and how entrepreneurs can use…
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How to Build a Loyal Fanbase | Mark Roberge on Adaptability, Storytelling & Strategy
What does it really take to build a sustainable music career in today’s rapidly evolving industry? In this episode, I sit down with Mark Roberge – independent artist, producer, and co-founder of Prospect Hill. From charting on Billboard to touring nationwide, Mark has had a backstage pass to the realities of the music industry –…
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How Harry Potter Became a Lifestyle Brand: Lessons for Creators and Entrepreneurs
Dive into the world of Harry Potter where magic meets marketing! ✨ In our latest episode, I uncover how the Wizarding World became more than just a story-it’s a lifestyle brand that creates community and belonging.
BECSEA 