What separates brands that thrive from those that disappear?
In this episode, Joe Gulesserian, seasoned entrepreneur and author of The Guerrilla Guide for Entrepreneurs and the Rest of Us, shares over 30 years of real-world experience in branding, marketing, and business strategy.
From building emotional connections with customers to leveraging AI for a competitive edge, Joe breaks down what actually works in today’s fast-changing landscape-especially in health, beauty, and consumer packaged goods (CPG).
You’ll learn:
- Why trust and emotional connection are the core of successful branding
- How to compete with larger brands by creating empathy and value
- Practical ways to use AI in marketing, hiring, and operations
- The difference between premium and practical pricing strategies
- How storytelling and nostalgia influence buying decisions
- Lessons from 30+ years of entrepreneurship and brand building
Whether you’re launching a new brand or scaling an existing one, this episode delivers timeless principles and modern tactics to help you stand out and grow with confidence.
Connect with Joe: https://www.linkedin.com/in/joseph-gulesserian-962a5515/
BECSEA 
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