What if the future of snacking isn’t all about health… but about how it makes you feel?

In this episode, Yousuf Ahmed, founder of B-Sides, shares how he’s challenging the traditional snack industry by focusing on taste, nostalgia, and emotional connection instead of just nutrition labels.

We dive into how upcycled ingredients, bold branding, and storytelling can cut through a crowded market-and why many “healthy” brands miss the mark.

What You’ll Learn:

• Why consumers choose snacks based on emotion, not just health
• How nostalgia drives buying behavior
• The power of branding and packaging in food products
• Lessons from bootstrapping a CPG startup
• How to validate a food product before scaling
• The role of storytelling and community in brand growth

Whether you’re a food entrepreneur, brand builder, or just curious about the future of CPG, this episode is packed with insights.

Watch the interview here.

Try B-SIDES: https://www.enjoybsides.com/