If you’re feeling overwhelmed by content creation or stuck trying to decipher what really works on social media, this episode offers clear insights on turning your efforts into revenue.

Emma Tessler, founder of Ninety Five Media, breaks down how brands can move beyond vanity metrics to focus on strategies that genuinely grow their business and engagement.

In this episode, we discuss:

• The importance of flexibility in social media strategies due to ever-changing algorithms
• Why focusing on revenue instead of follower counts is crucial for small businesses
• How private engagement like shares and saves outperform public metrics like likes and comments
• Practical tips for creating shareable and entertainment-focused content
• The role of emotional connection and value-driven messaging in conversions
• Practical steps to assess and optimize your content strategy quarterly
• How to leverage your unique customer experience as a sales driver
• The benefits of outsourcing social media marketing versus DIY approaches
• Emma’s process for creating three months of content in just three hours

Watch it now: https://youtu.be/0Oh5ew-Aaxk

Learn more: https://ninetyfivemedia.co/