Congratulations, You made it to part 3 of the 3 part branding series where we answer the question “Why is Branding Important?”

If you have not read part 1: What is a Personal Brand and part 2 Finding your Why, I highly recommend reading them before you read this post. 

Today, we are going dive into the importance of developing a personal brand and why branding is so important in business. This will help as we move forward and develop content strategies and set goals.

I will let you in on a little secret: Branding is NOT just for business owners. By developing and maintaining your personal brand, you can gain recognition and reputation that will help move you forward. 

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Some benefits of personal branding include:

• Networking: Meeting new friends, clients, peers, etc. Networking can allow you to advance your business ideas and create credibility in your industry.
• Career Advancement: Many job interviews have revolved around my personal brand and experience on social media. Recruiters can gain a better understanding of who you are as a person and if you fit the company culture from your personal brand online. This will help you stand out amongst the crowd.
• Opportunities: By sharing a personal brand with the world, you are opening yourself up to opportunities in the community.

For example: A man owns a tee shirt company. His tee shirts are great quality, delivered quickly, and come in a variety of colors. He always delivers his products with a smile. There are many places to get tee shirts from; however, everyone in town goes to this man. He created a sense of trust and developed a relationship with the customers, he used branding to move his business along. 

By branding your business, you are creating a community around your product or service.

Benefits of branding a business include:

• Gaining more clients through referrals, word of mouth, and social media growth
• Relationship building/Increasing sales through a sense of trust
• Opportunities to network in the community
• Brand recognition: easily recognizable marketing

By using branding, you are marketing your company in a way that connects with consumers.

Example: Gecko for car insurance (I did not even say the company name, yet you know it!)

I hope you enjoyed this branding series! This week, we defined branding, we discovered our why, and we covered why branding is so important. As we move forward in a social media age, I believe branding is more important than ever. How can you utilize branding in your life or business?

I am not an expert. Use information at your own risk.